About Bridge2Capital - Loans for MSME

The Lightbulb Moment

On November 8, 2016, the news of demonetization swept through the entire nation. Cashless transactions soon became the norm. At that moment, a hazy goal became clear to us – to help millions of small businesses through the power of digital technologically.

A New Start

The next step was a big one. It required us to leave the security of a stable job. Yet, we were very driven to step into the uncertain world of entrepreneurship with a major aim – to empower small businesses. That’s how our company Xtracap India was formed, and we soon registered Bridge2Capital – our online financing mobile app. We built B2C’s supply chain finance model on the principles of ‘reverse factoring.’ We directly pay the small business owners’ suppliers first, later the small business owners repay us.
Our experience has taught us the value of trust. Hence, as a team, we ensure our work is strongly rooted in the principles of sincere management, transparent transactions and safe technology.

Overcoming Roadblocks

Each business has its own fair share of challenges; ours was to gain the trust of small business owners. Our idea was new and most small businessmen were unfamiliar with online technology. Many resisted changing from the traditional method of handling cash to new, unknown world of online transactions. So we adapted to these challenges and changing demands.

Our field representatives visit small business owners to assist and clear their doubts. Also, we continuously keep improving our technology platform. Government-led initiatives such as GST and the BHIM app have also been instrumental in helping us encourage our customers to move towards an organised, digital economy.

Today, Covid-19 situation with its social distancing has accelerated digital adoption as social distancing will become a way of life, hence, we see lesser behavioural roadblocks to our business.

Making An Impact

Over 1,000 small business owners have availed services of Bridge2Capital in 20 cities and towns of Punjab, Rajasthan & and Telangana. Business owners have seen their income improve by 30%-50% in less than 3-4 months of association. small business owners partnering with us for more than 9 months have increased their credit limit by 250%.

Over 2,500 suppliers vetted by GSTN have been onboarded by small business owners. And the official Play Store rating of our app is a healthy 4.3 out of 5.

Future Plans

Our aim is to reach 2 million small businesses & MSMEs in a market of 14 million retailers by 2028. We also plan to bring benefits of Bridge2Capital to about 1,500+ Indian towns and cities with high consumer demand. This aim may perhaps get accelerated in the new normal, post Covid-19.

One of our main purposes is to develop efficient processes and generate reliable consumer data. This knowledge will help us to not only serve our small business owners better, but also benefit our banks and other financial institutions.

Together, we can create an impact where it matters most, and connect Bharat as a widespread digital India that progresses as one.